vrijdag 27 juli 2007

Carat Fuses With Fusion, Spawns New Agency Model Headed By Digital Team As Warren Departs

IN WHAT APPEARS TO BE the first move of its kind on Madison Avenue, one of the ad industry's top media shops has merged its traditional and digital media units into one integrated media services agency that insiders claim "reinvents the agency model." In this case, it also happens to be a model that will be headed by the digital management team, as a former traditional media head steps down. Aegis Group today will announce it is merging Carat with Carat Fusion into a single, integrated shop known simply as "Carat," MediaDailyNews has learned. The new, integrated agency will be headed by Aegis digital media stars Sarah Fay and Scott Sorokin, who will serve as CEO and president, respectively. Ray Warren, who joined Aegis two years ago as president of Carat USA and president of Carat Media Group Americas from managing director of Omnicom's OMD unit, is out.


Geen opmerkingen: