glue London creates first personalised mobile to mobile video application for the Royal Navy www.getthemessage.net

glue say: “This application is part of the 2007 Navy recruitment campaign.
The idea was to showcase the breadth of jobs available within the Royal Navy. We thought it would be good if we could create an application for mobile phones as they are the natural media choice for our target audience:
15-24 year olds.

We really wanted to try something new in this space as we haven't seen any advertising that has really got us excited on handsets yet. The result is www.getthemessage.net We think it's a first of its kind, a bespoke video application, allowing users to send personalised video messages to each other via both e-mail and to each others handsets using a variety of Royal Navy hardware from Sea King helicopters to submarines, dive boats and even Royal Marine Commandos.
The mapping of the messages into the video took absolutely ages with the working out of a hell of a lot of ridiculous maths-type equations.
It has just launched. Give it a go.”

Mobiele telefoon bedreiging voor radio?

A new study from Bridge Ratings looks at the power of cell phones and their usage in relation to radio. According to Bridge's survey of 3506 Americans ages 13 and up, 70 percent of the population now have a cell phone. Phones are becoming increasingly tied into music and information delivery, with 30 percent of those surveyed interested in receiving radio broadcasts via their phones.

While text messaging is far and away the most popular cell phone service, music downloading came in third with 37 percent of those surveyed interested. Information on traffic, news and sports scores were also popular choices.
When asked about services available on both phones and over the radio, terrestrial radio came out ahead in every option. However, traffic and weather reports had the smallest gap the two possible services, in terms of preferences. And the gap between radio and cell phone preference is shrinking, when compared to Bridge's last study on the same topic, from 2005.
The complete results of "The Mobile Phone Consumer: Implications For Terrestrial Radio" can be found here.