Drie SpinAwards nominaties voor Isobar!

Een goed begin van het nieuwe jaar, met maarliefst drie nominaties voor Isobar bij de SpinAwards!

Beste media-inzet
Phillips MSS Discover the lost of Feel Different (Media Republic en Isobar / Philips)

Beste crossmediale concept
Station Beijing (Isobar / Bookmark i.s.m. DDB, Kumpany, Van Keep, Reddion, Mindshare en Bigshots / Nederlandse Spoorwegen)

Beste mobiele concept
adidas Football'08 mobiele campagne (Isobar / Marvellous / adidas Benelux, Emea)

Op 2 april worden de winnaars bekend gemaakt tijdens de SpinAwards night in de Gashouder van de Westergasfabriek. Eigenlijk zijn de drie nominaties al een prijs op zich, maar fingers crossed voor de grand finale!

Isobar en Behavorial Targeting

Oké, het is alweer even geleden, maar nu staat dan eindelijk een korte video online over de DDMA iLounge bijeenkomst (19 maart 2008) over Behavorial Targeting. David was 1 van de panelleden en werd ook geïnterviewd.


Het volledige bericht vind je op Dutch Cowboys .

Alles wat je altijd al wilde weten over online gaming...

Check Adfolive... :-)
>>hier

Isobar op Facebook

NB: detail - let even op skyscraper op Facebook ;-).



Berichtje van Alice Nancarrow (PA van Nigel Morris)

Hi all,

We have created an Isobar group on Facebook.

This is a closed group, which is open to anyone working within the Isobar network to share their ideas, news and interact with other like-minded people.

If you are a member of Facebook please take the time to join by clicking HERE*

Feel free to tell other members of the Isobar team about the group. We are currently 80 members strong but want to build this as a platform for all staff to gain and share information about all things Isobar.

If you are already a member – THANKS FOR JOINING!

*If the link above does not work, simply search “Isobar” when you are logged into Facebook.
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Aegis Continues Isobar Roll-Up, Acquires Ion

LONDON-BASED AEGIS GROUP CONTINUES TO expand its burgeoning Isobar network - already the world's largest digital advertising services group - announcing the acquisition of Ion Global, a digital marketing shop with offices in Seoul, Korea; San Francisco and Hong Kong, for about $1 million. Each of Ion's three operations has developed different capabilities, which will each be integrated into an existing regional Isobar operation. Ion's largest business, in Seoul, offers mobile, Web strategy, site construction, device user interface and graphical user interface consulting and design services in Korea, which is the highest broadband connectivity market in the world and a leader in mobile technology development. Ion Global Korea will retain its branding in that market.
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One-on-One With Sarah Fay, Carat's New CEO

THE MERGER OF AEGIS GROUP'S Carat USA with digital unit Carat Fusion is all about the client and feels like a "natural evolution," says Sarah Fay, CEO of the newly combined unit.

"This is something that clients really want. We are merging structurally to provide one voice," says Fay, who will continue to carry her title as chief executive for the U.S. operations of Isobar, which include iProspect and Molecular. (Carat Fusion had fallen under the Isobar umbrella.)

"In the early days when we talked about digital, it was very much an add-on, along the lines of 'Well, do you want fries with that?'" she recalls. "The way the whole market approaches it has changed.
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Tara Moss Head of Strategy Isobar op IAB congres Brussel

Altijd goed om eens te horen hoe onze collega's het evangelie uitdragen.
Voor de registraties van de andere sprekers op deze dag kan je hier bekijken