Microsoft Deal Values Facebook At $15 Billion

(Via Mediapost)

by Gavin O'Malley, Thursday, Oct 25, 2007 6:00 AM ET

MICROSOFT ON WEDNESDAY SAID IT is investing $240 million for a 1.6% stake in Facebook--a deal that values the hot social network at a staggering $15 billion. Beating out Google, Microsoft also won exclusive global rights to sell third-party banner ads on Facebook.

Microsoft has had an agreement to sell ads on Facebook in the U.S. since August of last year. Expanding the deal internationally was seen as critical because 60% of Facebook's nearly 50 million registered users are abroad.

Microsoft believes that user base is on track to exceed 200 million and eventually 300 million members, said Kevin Johnson, president of Microsoft's platforms and services division, during a conference call Wednesday.

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Op Mediapost kwam ik een artikel tegen over de mogelijke aanstaande introductie van SocialAds - een door Facebook geregistreerd trademark. Als ik het goed begrijp combineert Facebook the sociodemo gegevens van gebruikers met hun relaties met andere gebruikers om zo te targeten. Een en ander wordt 6 november beendgemaakt. Interesant. In de gaten houden dus.

Hieronder een quote uit het artikel

" But less obviously, a couple of industry executives familiar with the company's plans suggest Facebook could use some of what it knows about people -- and their relationships with others on the site, what is known as the "social graph" -- to target them off Facebook as well."

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