woensdag 22 augustus 2007

YouTube Launches InVideo Ad Platform

by Tameka Kee, Wednesday, Aug 22, 2007 6:00 AM ET
GOOGLE'S YOUTUBE UNVEILED A NEW ad model, offering advertisers like New Line Cinema and BMW the option to run rich media and video ads within both professional and user-generated content.

The YouTube InVideo Ads are semi-transparent overlays that appear in the bottom 20% of the video player. The rich media animations show up 15 seconds after the chosen content begins, with the overlay lasting up to 10 seconds. The overlays also have interactive functionality, allowing users to click through to an advertiser's linked URL--or to launch a new player within the original window that will run a video ad and bring the user back to the content at any time).

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